How To Find Clients
Chris Do
Welcome!
Welcome to Business Bootcamp: Sales and Marketing!
The Big Misconception
Inbound VS Outbound
The Conversion Funnel
Know Who
Do you know who your ideal client is?
Figuring out your ideal client's identity
Do you know everything you need to know about your ideal client?
Review
Know Where
How are clients supposed to find you?
Anatomy of a $30,000 logo project
Anatomy of a $10k Keynote Deck
Anatomy of a $500k Self Promotional Campaign
Anatomy of an Inbound Marketing Campaign
Marketing Channels for Designers
Relationship Building
Conferences
Spec Work
Self Promotional Mailer
Marketing Stunt
Self Promotional Video
Public Relations
Advertising & SEM
Sponsorships
Social Contests
Online Brokers
Agency and Studio Directories
Cold-Calling and Cold-Emailing
Sales Reps
Organic Social Marketing
Paid Social Marketing
Business Coaches
Public Speaking
Content Marketing
Email Marketing
Affiliate Marketing
Strategic Partnerships
In Conclusion...
How have you been marketing your business?
Which channels will work best for you?
How can you synthesize this into a prioritized marketing plan?
Closing
Review
Bonus Section: Resources
Marketing management tools
Marketing platforms
Creative Business Directories and Aggregators
Intelligence gathering platforms
Recommended Reading
User Profile - LIVE
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Cold-Calling and Cold-Emailing
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