Bootcamp Alumni
Chris Do
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Homework – Initial Meetings
Module One: Mindset
Intro to Mindset
Mindset
Power of Lies
Example: Carrie
Context
Free Association Exercise
E + R = O
Otto & Latin
Beliefs
Chris' Limiting Beliefs
Going Deep
Ben's Limiting Belief
Matt's Limiting Belief
Practice Example: Matt
Absurdity of Thought
Homework
Homework 01: Identify and Dismantle your Limiting Beliefs
Lesson PDF
Lesson Recap
Module Two: Positioning & Marketing
Positioning & Marketing Worksheets
Part 1 - The Problem
The Big Decision
The Case For Specialization - Exercise
What Makes An Expert? - Exercise
Law of Concentration - Prompt
Building Trust
Increased Confidence
Selecting Your Niche - Exercise
Part 1 - Summary
Part 2 - Marketing Strategies
Repositioning The Competition
Finding Your Tribe
Pick a Fight
Jab Jab Market Leader - Exercise
Customer Journey
Advertising vs New Marketing
Reverse Engineering Marketing
Plan Your Marketing
Your Marketing Plan - Exercise
Part 2 - Summary
References
Module Three: Communication
Intro to Communication
Communication
Assertive Bill of Rights
Chris' Story
Why?
The Stories of Kier and Ben
Stress
Warm Up Exercise: Budget Parameters
Warm Up Exercise: Raising Your Rates w/ and Existing Client
Warm Up Exercise: Contradictory Feedback
Formulas
Example: Ben and Star Wars
Train of Thought
Tone
Practice
Exercise: Last Minute Cancelled Plans
Exercise: Slackers in Group Projects
Exercise: Given More Work With Little Instruction
Scripts
Summary
Homework: The Art of Communication Exercise
Lesson Recap
Additional Resources
Lesson PDF
Module Four: Diagnosing
Intro
Diagnostic Mindset
Book Reference
Immutable Laws
Higher Ground
Mindshift
Step 1: Build Rapport
Story: Sales Clerk
The Long Game VS The Quick Win
Step 2: Role-Play
Pivot
Step 3: The Money Conversation
Role Play: Budget
Step 4: Be Last
Scoping
Desired Future State
Pitching Fundamentals
Surfacing
Concessions: Ask Questions
Story: Scott
Summary
Homework: Diagnosing & Surfacing Insights Exercise
Lesson Recap
Diagnosing: Questions & Scripts
Bonus Resource: "30k ft View" First Meeting Worksheet
Lesson PDF
Additional Resources
Module Five: Sales and Objections
What To Expect & Worksheet PDFs
Intro
8 Mile Rule
The Most Common Objections
Objection Deck
The Socratic Six: Introduction
The Raging Bull
The Hall Of Mirrors
The Double Down
Yin Yang
The Wolf
The Five Year Old
Put It Into Practice
Objection Matrix
Closing
Summary
Practice Self Study
References
The Story of The Architects
Module Six: Painless Pricing
Welcome + Worksheets
Intro
Why Do We Struggle With Pricing?
Motivations And Exercise
Money Mindset
What Price Says About Quality
Determining The Value
Round vs Precise Numbers
The Upper Hand In Negotiations
Is $4500 A Lot Of Money?
Explaining Your Price
Pricing Recap
Bidding
Pricing Inputs
Estimating Time And Resources
Input Bid Example
Dealing With Consultants
Pricing Outputs
Value Based Pricing
VBP Approaches
Offer Pricing Guidelines
Summary + Homework
MLE-Rate-Calculator-Walkthrough
Bonus Roleplays And Commentary
Bonus Roleplay Q&A
Bonus: Basic Business Finances (Minimums)
Module Seven: Closing & Onboarding
Closing & Onboarding
Intro
Roadmap
Value Conversation Recap
Pam Green Recap
Overview
Contract
Story: Claire
Goal
Proposal Examples
Contract (MSA)
Review
Contract Summary Checklist
Checklists
Delivery
Summary
Resources
Lesson PDF
Lesson Recap
Onboarding Checklist
Onboarding Email Templates
Module Eight: Delegating
Intro
Belief
Affording Delegation
Uncertainty/Scarcity Mindset
Benefits
Example01
Why Delegate?
Tasks to Retain
Freelance Roster
Freelance Database
Questions for Hiring
The Brief
Checklist VS Parameters
Example 02
Giving Feeback
Goldilocks Syndrome
Broken - Restart
Tweak & Refine
Feedback Checklist
Hiring & Firing
Try Before You Buy
Freelance/Independent Contractors
Staff/Employee
Summary
Resources
Delegation PDF
Lesson Recap
Bonus: Creative Brief Sample
Bonus: Feeelance Database Sample
Bonus: Sample Trello Board
Resources & Bonus Templates
Bonus: Legal Kit
Bonus: The Perfect Proposal
Share Your Story
Project Vetting Guide
Bonus Lecture: Positioning & Lead Gen with Ben & Matthew
How to Get New Clients: Positioning – Raw Lecture
How to Get New Clients: Positioning PDF + Homework
How to Get New Clients: Lead Gen – Raw Lecture
How to Get New Clients: Lead Gen – PDF + Homework
Live Calls / Q&A Sessions
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