4 Typography Modules + 3 Live Work Sessions
• Module 1: Repetition & Contrast
• Module 2: Grids— Construction & Use
• Module 3: Typographic Details—Achieving Optical Balance
• Module 4: Layout & Application—7 Wk. Self Study (coming 10.13.17)
How can you improve your typography? This course is focused on functional type as opposed to expressive type. Get better with using type now. Stop struggling with type. Learn how to use type in this ongoing typography course. In module 1, the focus is on achieving clarity, visual interest, and drawing the viewer in through the use of repetition and contrast. Subsequent modules will focus on grid construction and usage, the history of typography from the ancient Greek and Romans through modern day digital typesetting, and the application of rules to modern design problems.
Art Center, design graduate and Emmy winning director, Type Director's Club member and multi-time award winning designer, Chris Do shares his most valuable tips on how to achieve better looking layouts.
Criteria for good typography:
2. Visual Interest
1. Skip weights
2. Change hue/tonal value
3. Mix cases
4. Double the pt. size
5. Mix it up
6. Vary spacing
7. Pairing fonts
8. Thinking with type
9. Van de Graaf canon
10. Golden ratio design and construction
11. Finbonacci series
12. Root 2, Root 3 grid
13. Optical rules for letterform design
14. Typographic Classification
15. Type specimen
Chris Do is an Emmy award winning designer, founder and CEO of Blind, Inc., where he oversees the creative and strategic direction of the company.
Mr. Do currently serves on the board and is an advisor for organizations including: AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Saleshood, Santa Monica College and Woodbury University.
He received his BFA from Art Center College of Design in Graphics/Packaging, where he has taught Sequential Design for over a decade. He’s lectured at: California Institute of the Arts, LA Art Institute, Siggraph, Otis College of Design, MGLA, Cal State Los Angeles/Northridge and San Diego City College.
Prior to forming Blind, Mr. Do worked at Cole & Weber, Seattle as an Art Director, Epitaph Records as a designer and freelance designer at broadcast design firm, Novocom and R/GA LA under Kyle Cooper on main titles such as The Island of Dr. Moreau, Celtic Pride and Eraser.