Get serious results. Learn how to land more opportunities so your business can thrive.
What would your life be like if you won more clients?
What if you could get clients to buy-in and love your ideas?
What if you could take the pressure off yourself in high-stakes client meetings?
Pitching Sucks! I know.
The motion design industry, like many others, is a competitive one. It's standard practice for any high-stakes opportunity to pitch ideas, to win new client work.
In 2012, my early years as a young creative director at Blind, I was responsible for landing new clients. But job after job, I lost to our competitors. I was only closing 1/4 opportunities, losing hundreds of thousands of dollars in potential revenue. Every pitch I lost shortened our business' runway.
The client feedback I got as to why they didn't choose my idea:
I was frustrated, disappointed and began to doubt myself. I spent so many years trying to master my craft– I couldn't understand why I was losing.
I wasn’t equipped with the know-how to win a client’s business. My understanding of pitching was “the best idea wins.” But how do you define the best idea? This was the critical piece of the puzzle I was missing.
For the next year I spent a lot of time working with experts to develop a better pitch process.
I worked with a business coach, Keir McLaren, to redefine my mindset going into client meetings. Dr. Holtzman, a professor of psychology, trained me on how to ask better questions. Chris Do, the owner of Blind, mentored me on everything he knew about listening, being present, and his process for design. And I read a ton of books on buyer psychology.
A year later I won 20 out of 22 pitches. I brought in the lions share of our companies revenue –$3.9 million. I started landing the biggest clients of my life, like Xbox and Coldplay. And I stopped wasting my time chasing bad ideas. By 2014, I finally understood how to present my ideas in a valuable way to my clients. All because I knew how to surface the clients’ goals, objections, and ideas upfront – before I made anything.
I felt like I had discovered a cheat code for a video game. Pitching went from painful to pleasurable. Because I knew what questions to ask, and how to approach every pitch.
I regained my confidence.
To my surprise, this also resulted in more alignment with my clients and my internal crew. My team was working more autonomously. And there were fewer surprises (direction changes) from clients after the project started.
This personal growth had little to do with my design skills, and everything to do with how I communicated. The art of pitching isn't something that's taught in school or our careers, but it's such a critical skill in our line of work. So I feel compelled to help.
I know pitching is difficult. I’ve been there before. That's why I’ve created The Pitch Kit. This is the framework that I’ve developed over the years of pitching in one the most competitive creative fields. It's a simple and flexible framework that you can use to land more clients.
Ready to get started?
When you learned the framework inside The Pitch Kit, you will know how to tackle any pitch with confidence. Specifically, you will:
If you’re ready to win more clients, create more impactful work, and regain your confidence, The Pitch Kit is perfect for you.
What is included in The Pitch Kit?
BONUS Content: Video Lecture
Also included is a lecture given by Matthew Encina (Creative Director), and Chris Do (Founder of Blind and The Futur). In these videos, Matthew and Chris discuss The Pitch Kit Framework, and how to gain the advantage with clients, during the pitch process.
Matthew Encina is an award-winning creative director at Blind. His clients include Fortune 500 brands, music artists, tech companies, and video games. For over a decade he has been working on top-tier campaigns at some of Los Angeles’ premier design studios and agencies.
Matthew's work has been featured in Fast Company, Creativity, Inc., Rolling Stone, The Wall Street Journal, and in film & design festivals around the world. Career highlights include award-winning interactive music video “Ink” for Coldplay, and multiple visually stunning campaigns for Xbox over the years.
To help creatives level-up, Matthew regularly contributes to The Futur – where he creates educational content on pitching, design, and animation. He has also has spoken at international conferences including Graphika Manila and TEDxCSLUB.
"The pitch kit gave me the secret sauce to come into a creative meeting prepared. I know exactly what I need to ask, need to listen for and prepare for a great pitch. I would recommend it to anyone who lacks clarity and structure in the creative kick off and pitch process."
Co-Founder / Director, Paper Triangles