The Pitch Kit

Master the art of the pitch, so you can confidently sell your ideas to the clients of your dreams.

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Get serious results. Learn how to land more opportunities so your business can thrive.

What would your life be like if you won more clients?

What if you could get clients to buy-in and love your ideas?

What if you could take the pressure off yourself in high-stakes client meetings?

Pitching Sucks! I know.

The motion design industry, like many others, is a competitive one. It's standard practice for any high-stakes opportunity to pitch ideas, to win new client work.

In 2012, my early years as a young creative director at Blind, I was responsible for landing new clients. But job after job, I lost to our competitors. I was only closing 1/4 opportunities, losing hundreds of thousands of dollars in potential revenue. Every pitch I lost shortened our business' runway.

The client feedback I got as to why they didn't choose my idea:

  • “Your pitch treatment felt off brand.”
  • “The other companies had a better understanding of what we wanted”
  • “You didn’t show us how you would execute the idea.”
  • “You were too expensive.”

I was frustrated, disappointed and began to doubt myself. I spent so many years trying to master my craft– I couldn't understand why I was losing.

I wasn’t equipped with the know-how to win a client’s business. My understanding of pitching was “the best idea wins.” But how do you define the best idea? This was the critical piece of the puzzle I was missing.

For the next year I spent a lot of time working with experts to develop a better pitch process.

I worked with a business coach, Keir McLaren, to redefine my mindset going into client meetings. Dr. Holtzman, a professor of psychology, trained me on how to ask better questions. Chris Do, the owner of Blind, mentored me on everything he knew about listening, being present, and his process for design. And I read a ton of books on buyer psychology.

A year later I won 20 out of 22 pitches. I brought in the lions share of our companies revenue –$3.9 million. I started landing the biggest clients of my life, like Xbox and Coldplay. And I stopped wasting my time chasing bad ideas. By 2014, I finally understood how to present my ideas in a valuable way to my clients. All because I knew how to surface the clients’ goals, objections, and ideas upfront – before I made anything.

I felt like I had discovered a cheat code for a video game. Pitching went from painful to pleasurable. Because I knew what questions to ask, and how to approach every pitch.

I regained my confidence.

To my surprise, this also resulted in more alignment with my clients and my internal crew. My team was working more autonomously. And there were fewer surprises (direction changes) from clients after the project started.

This personal growth had little to do with my design skills, and everything to do with how I communicated. The art of pitching isn't something that's taught in school or our careers, but it's such a critical skill in our line of work. So I feel compelled to help.

I know pitching is difficult. I’ve been there before. That's why I’ve created The Pitch Kit. This is the framework that I’ve developed over the years of pitching in one the most competitive creative fields. It's a simple and flexible framework that you can use to land more clients.

Ready to get started?

When you learned the framework inside The Pitch Kit, you will know how to tackle any pitch with confidence. Specifically, you will:

  • Have a clear game plan. Know how to handle the creative brief, run your ideation process, and how to deliver your presentation.
  • Gain clarity. In your first meeting, you'll be able to define exactly what you need to create to win the pitch. Ask better questions. Eliminate possibilities. And establish, with your client, clear criteria for what a winning pitch should look like.
  • Filter idea fast. Know how to evaluate your ideas, and speed up your process. Learn how to ideate, test, and refine ideas, based on the criteria you establish with your client.
  • Air-tight pitches. Know what the client needs to see and hear, to award the job to you. Know how to structure your pitch deck and how to present it. Deliver effective pitches that address your client’s goals.

If you’re ready to win more clients, create more impactful work, and regain your confidence, The Pitch Kit is perfect for you.

What is included in The Pitch Kit?

  • The Pitch Kit Guide. 106 page PDF document to walk you through the entire pitch process. From creative kickoff meeting to ideation, to final presentation. Complete with examples, scripts, links, and answers to common problems and objections that arise during the pitch process.
  • Worksheets. Make sure you get everything you need from the client meeting. Create a structure and filter for what should go into your pitch deck. Archive of real pitches
  • An archive of REAL pitches put together by creative director Matthew Encina.

BONUS Content: Video Lecture

Also included is a lecture given by Matthew Encina (Creative Director), and Chris Do (Founder of Blind and The Futur). In these videos, Matthew and Chris discuss The Pitch Kit Framework, and how to gain the advantage with clients, during the pitch process.

Matthew Encina
Matthew Encina

Your Instructor

Matthew Encina is an award-winning creative director at Blind. His clients include Fortune 500 brands, music artists, tech companies, and video games. For over a decade he has been working on top-tier campaigns at some of Los Angeles’ premier design studios and agencies.

Matthew's work has been featured in Fast Company, Creativity, Inc., Rolling Stone, The Wall Street Journal, and in film & design festivals around the world. Career highlights include award-winning interactive music video “Ink” for Coldplay, and multiple visually stunning campaigns for Xbox over the years.

To help creatives level-up, Matthew regularly contributes to The Futur – where he creates educational content on pitching, design, and animation. He has also has spoken at international conferences including Graphika Manila and TEDxCSLUB.



"The pitch kit gave me the secret sauce to come into a creative meeting prepared. I know exactly what I need to ask, need to listen for and prepare for a great pitch. I would recommend it to anyone who lacks clarity and structure in the creative kick off and pitch process."

Frank Shi

Co-Founder / Director, Paper Triangles

Join over 1,000 other students and get started now!

Enroll now or upgrade to a bundle and save

The Pitch Kit

Tactics + Resources

  • The Pitch Kit Guide
  • Creative Brief Worksheets
  • Pitch Outline Worksheets
  • An Archive of Real Pitches
  • Bonus: Pitch Process Lecture


The Presentation Bundle

Bundle and save!

Creating stunning images is just the start. Learn how you can present and ultimately sell your ideas! This bundle is a $526 value — get it now and save over 10%!

  • Styleframes ($99)
  • Stylescapes ($199)
  • Complete Case Study ($79)
  • PitchKit ($149)
  • All with lifetime updates
$469 $526

The Pro Presentation Bundle

Get One-on-one attention

  • The Presentation Bundle ($526)
  • Consulting Call with Matthew
  • One Full Hour
  • Personalized, Expert Advice
  • Scheduled Individually
  • Get Your Portfolio Reviewd
  • Keep the recording
$819 $876

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
By policy, we don't accept refund requests on the sale of digital goods. Digital products are much different than physical goods. By returning a physical good to a seller, the merchant gets to keep the original value of that product. With digital goods, a return is a total and complete loss to the merchant, especially once the course has been "consumed.” While we’re not in this for the money, this hinders our mission: To help one billion people make money doing what they love. We hope you can understand. Our courses are centered around growing businesses and learning creative skills, both of which are undoubtedly difficult and complex to accomplish. It's our mission to make the complex simple. But the hard work still must be done. Once you learn how, the execution is in your hands. Rest assured: we obsess over the quality of our learning material and we test everything with beta users first to make sure that the content works. The testimonials speak for themselves! So instead of requesting a refund, we invite you to ask questions. Participate in the beta launches and Q&A webinars. Send follow ups on your enrollments. Get the information you need to attain the goals you want. This will help us make better products and improve the products we have.