This is a crash course on the Business of Creativity and Design that Chris Do gave at Post Production World at NAB earlier this year. Stop thinking of yourself as a freelancer (a hired gun who is paid hourly) and think of yourself as an independent business owner (manage people, overhead and profit margins). You have to unlearn some of the assumptions you have surrounding business, negotiation and value if you want to be able to build a sustainable business without losing your creative soul.
Chris breaks down the 9 most common challenges creative entrepreneurs think are true. Almost 3 hours long, this talk will cover topics such as: bidding & estimating, value based pricing, overcoming objections in the buy/sell cycle, best practices for billing, Pareto principle, price bracketing, embrace + pivoting, law of contrast and more! This is 22 years of practical experience, 10+ years of business coaching and practices used to win 6 and 7 figure engagements packed into one comprehensive talk.
Chris Do is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design to creative thinkers.
Founded in 1995, Blind has been a pioneer in the motion design field and has made hundreds of award-winning commercials, music videos and broadcast promos that combine design, typography, animation, live action and visual effects for screens and clients of all sizes.
His firm’s work has been recognized by national and international organizations such as: the Emmy’s, Effie Gold, Effie, Huffington Post, Lynda.com, Webbie, Communication Arts, London International Awards, One Show, British D&AD, AICP 20, Pictoplasma, How, 72 dpi, L.A. Weekly, Boards, Res 10, Type Director’s Club (20, 22, 23, 26), IDN, Addy Awards, BDA, Create, Stash (2, 12, 22, 24, 35, 43, 65), Creatie Augustus 2010, Motion Design, Asia Image, Brief, 365 AIGA Year In Design 26, Art Director’s Club, Motionographer, New York Festivals, B Brand, PPaper, I.D., and Print.
Mr. Do currently hosts The Process (a YouTube channel with over 200k subscribers) and lectures all over the world on the business of creativity.
Chris Do is an Emmy award winning designer, founder and CEO of Blind, Inc., where he oversees the creative and strategic direction of the company.
Mr. Do currently serves on the board and is an advisor for organizations including: AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Saleshood, Santa Monica College and Woodbury University.
He received his BFA from Art Center College of Design in Graphics/Packaging, where he has taught Sequential Design for over a decade. He’s lectured at: California Institute of the Arts, LA Art Institute, Siggraph, Otis College of Design, MGLA, Cal State Los Angeles/Northridge and San Diego City College.
Prior to forming Blind, Mr. Do worked at Cole & Weber, Seattle as an Art Director, Epitaph Records as a designer and freelance designer at broadcast design firm, Novocom and R/GA LA under Kyle Cooper on main titles such as The Island of Dr. Moreau, Celtic Pride and Eraser.