Advertising is dead.
As a guy that got his start in commercials (with the Emmy and Clios to prove it) that isn’t an easy thing for Chris to say, but unfortunately it’s the truth. Traditional advertising doesn’t work and is being left in the wake of digital. RIP.
The good news is that social media has provided us with a myriad of ways to promote ourselves – you just need to know the tricks to do it effectively.
Tell your story.
Running traditional ads is disruptive to the user experience and more often than not can create a negative association with a brand. People rely more on peer reviews and social buzz.
So how do you boost your social media presence and market to gain influence and exposure? Tell your brand story and increase your value. Understand the user journey and build awareness organically.
Learn the why, what and how.
Chris Do is an Emmy award winning designer, founder and CEO of Blind, Inc., where he oversees the creative and strategic direction of the company.
Mr. Do currently serves on the board and is an advisor for organizations including: AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Saleshood, Santa Monica College and Woodbury University.
He received his BFA from Art Center College of Design in Graphics/Packaging, where he has taught Sequential Design for over a decade. He’s lectured at: California Institute of the Arts, LA Art Institute, Siggraph, Otis College of Design, MGLA, Cal State Los Angeles/Northridge and San Diego City College.
Prior to forming Blind, Mr. Do worked at Cole & Weber, Seattle as an Art Director, Epitaph Records as a designer and freelance designer at broadcast design firm, Novocom and R/GA LA under Kyle Cooper on main titles such as The Island of Dr. Moreau, Celtic Pride and Eraser.