Project Management

Run your projects profitably and friction-free.

Project Management is process, & process is king. Welcome to a practical, proven way to manage profitable projects & create great experiences for your clients.

Learn how to make more money by running jobs more efficiently.

What if you could have a happy client at the end of every project?

What if you could feel confident when someone asks about your process?

What if you could actually figure out how to delegate & spend time doing what you love?

Hi! My name is Ben Burns.

I’m the co-author of Practical Project Management, author of The Complete Case Study and The Perfect Proposal, I am the Digital Director of Blind, and I’m the guy who went from selling logos from $50 to $30,000 (we sell logos for a lot more now, btw).

This is how I learned project management

How does project management help?

When I first started out, I was a freelance designer working out of my garage. A one-man-band doing everything myself. If I'm being honest, I was figuring it out as I was going along. For those of you who know my story, you know that they were tough times.

See, back then, I was making $3 per hour.

While I wasn't really confident enough to ask for more, there was one other reason why I wound up making so little:

I had no process.

I like to say that I learn by getting punched in the face. Few hits on the jaw and lesson learned. And since those days, I've picked up a few tricks. My entire mission in life is to help you learn without lumps. I've written two products to date: The Perfect Proposal and The Complete Case Study. Both have been used by thousands of other creative entrepreneurs to really step up their game. You've probably seen these before:

The Perfect Proposal Tweet The Perfect Proposal Tweet The Perfect Proposal Tweet

Now I can not WAIT to share what I've learned about managing projects..

See, I used to onboard a client to do a $50 logo, and it would be a completely new venture. I reinvented the wheel with every project. I just kinda went with the flow. This wound up flowing me right into no money. And with goals of starting a family, this started to stress me out in a major way.

I don't think I'm alone here. I struggled with things like:

  • Clients asking for more and more revisions
  • Not getting paid on time, or ever
  • Unhappy clients at the end of the project
  • Not knowing when or how to hire people or delegate work

I can't tell you how much referral work I probably missed out on because I didn't hone and standardize my approach. This is a sure sign of unhappy clients. You know how it goes:

  • Clients disappear after the project ends
  • You never get to see the finished piece in the real world
  • That last payment takes a while to come in

I knew I needed to improve things, but I had no idea where to start. I looked up project management online... what a Google search, right?! There are so many different methodologies out there, so many different tools, and so many different opinions about how projects should be run, it was confusing to say the least.

I tried learning things like Agile/Scrum, Waterfall, Lean, and used pretty much every tool under the sun... but everything I tried seemed like overkill. Most of that stuff just added more work to my plate instead of actually helping me get things done.

If you're like me, you need a practical project management framework that actually saves time.

You're in the right place. What I've learned over time is that we need to manage our projects in a way that:

  • sets client expectations from the beginning of the project
  • aligns the internal team with a concrete but flexible process
  • submits work in a way that actually gets approval
  • manages feedback in a positive and nuturing way
  • delivers the work beautifully when it's done

Eventually, working with clients became a well-oiled machine. I was able to give them transparency and access while still maintaining control over the relationship.

But then everything changed.

I started working at Blind and met Matthew Encina. Watching Matthew lead an internal team is like watching a an experienced conductor guide a well-rehearsed orchestra. Seriously: he's Maestro status.

The more we collaborated on projects, the more I noticed our approaches overlap and eventually, we were left with a framework that wins: every. single. time. Our combined approach is really where the magic happens. And we've outlined it here:

Welcome to Practical Project Management.

This is the project management approach that we've used to manage million-dollar projects for clients like XBOX, AARP, Hudson Pacific Properties and more.

When you're finished with Practical Project Management, you won't just have a philosophy to think about. You'll have actionable, tactical steps that are industry proven. Tactics and fundamentals that work regardless of what project management software you choose to use. We've finally opened the curtains and will teach you how to:

  • have ultimate transparency with your clients
  • maintain control in the relationship
  • get work approved faster
  • manage both freelance and internal teams
  • deliver work in delightful way

If you're ready to make the most of every project, have time to do the work you really want to do, and start to scale your business by delegating, Practical Project Management will be great for you.

Bonus Content

Example One-Page Creative Brief

See how Matthew and Ben align their creative teams in this example one-page creative brief. No more confusion!

Delivery File Folder Structure

See how we deliver. Download a template file structure that you can use when you deliver your project files to the client.

Project File Folder Structure

See how we organize. Download a template file structure that you can use when you onboard a new client or project.

Imagine: finally feeling confident about your process.

Get the right tips, tricks and solutions from people who have been running creative projects for Fortune 500 clients for over a decade. Stop running jobs at a loss and have the time to work on what you love. Here's the curriculum:

Get Started
Ch 001 Introduction: Four Videos
Ch 002 Project Management Theory: Six Videos
Ch 003 Our Approach Overview: Two Videos
Ch 004 Client Onboarding: Five Videos
Ch 005 Onboarding Using Eleven Videos
Ch 006 Internal Kickoff: Four Videos
Ch 007 Assigning Tasks: Four Videos
Ch 008 Check Ins: Five Videos
Ch 009 Submitting Work: Three Videos
Ch 010 Managing Feedback: Eight Videos
Ch 011 Danger Zone: Six Videos
Ch 012 Redirecting The Team: Four Videos
Ch 013 Getting Approval: One Video
Ch 014 Project Delivery: Four Videos
Ch 015 After Action Review: Three Videos
Bonus Email Templates
Bonus File Structures

Ben Burns: Co-Author

COO, The Futur

Ben Burns is a brand strategist, an award-winning designer, and a successful entrepreneur. As the Digital Director of Blind, he leads at the intersection of design and technology for our clients.

Ben oversees most of the business development at Blind, and is responsible for closing millions of dollars in new business, with an average client engagement size of over $150,000.

Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.

Visit Ben on Instagram

Blind works with these amazing partners:

Matthew Encina:

CCO, The Futur

Matthew Encina is an award-winning creative director at Blind. His clients include Fortune 500 brands, music artists, tech companies, and video games. For over a decade he has been working on top-tier campaigns at some of Los Angeles’ premier design studios and agencies.

Matthew's work has been featured in Fast Company, Creativity, Inc., Rolling Stone, The Wall Street Journal, and in film & design festivals around the world. Career highlights include award-winning interactive music video “Ink” for Coldplay, and multiple visually stunning campaigns for Xbox over the years.

To help creatives level-up, Matthew regularly contributes to The Futur – where he creates educational content on pitching, design, and animation. He has also has spoken at international conferences including Graphika Manila and TEDxCSLUB.

Visit Matthew on Instagram

Manage projects profitably regardless of how much experience you have.

Do I really need to learn project management?

I work alone - why bother?

Does this framework work for teams?


Feel ready to join a team with a high-level of understanding on how projects really work in a professional studio:

  • Prepare for interviews by learning about real client relationships
  • Start organizing your communication and file systems early
  • Make a great first impression to your new team
I'm ready to learn!


Be confident in telling people about your process, and learn how to manage and organize the way you work:

  • Impress new clients with a concrete but transparent process
  • Start working with other people in your industry: working for yourself doesn't mean you have to work alone
  • Automate and delegate tasks that you don't want to do: save time for what matters!
I want to grow!

Studio Owners

Balance internal and external project management so you can scale your company:

  • Keep clients in the loop without giving them too much access or control of your internal team
  • Keep internal teams happy, challenged, busy and empowered
  • Systematize the process in order to onboard project managers, new team members, and of course, new clients.
I am ready to scale

Join over 1,000 other students and get started now!

Enroll now or upgrade to a bundle and save

Practical Project Management

Tactics + Resources

  • 70+ Video Classes
  • Plug + Play Email Templates
  • Work Approval Form
  • After Action Review Worksheet
  • Software Tutorials
  • Bonus: One-Page Creative Brief
  • Bonus: Delivery Folder Structure
  • Bonus: Project Folder Structure

The Agency Launchpad Bundle

Bundle and save!

Learning project management is only the beginning. Get everything you need to successfully launch and run your own agency! This bundle is a $635 value - get it now and save over 10%!

  • Practical Project Management ($249)
  • The Perfect Proposal ($59)
  • The Complete Case Study ($79)
  • The Legal Kit ($99)
  • Managing Money ($149)
  • All with lifetime updates.
  • Bonus: One-Hour Q&A Webinar
$569 $635

The Big Break Bundle

One-on-one attention

  • The Agency Launchpad ($635)
  • An Hour w/Matthew Encina ($349)
  • An Hour w/Ben Burns ($349)
  • Expert Advice
  • One-On-One Coaching
  • Scheduled Individually
  • Keep the recording
  • Personalized Business Advice
$1,269 $1,333

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course and bundled content?
How does lifetime access sound? After enrolling, you have unlimited access to this course and bundled content for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
I'm pretty sure you're going to love it. By policy, we don't accept refunds on digital goods. But if you're really unhappy, shoot an email to [email protected] and tell us what's up. We'll be able to work something out.
Do you work directly with the students?
Yes! If you purchase coaching calls with the authors, we will work directly with you, one-on-one. Otherwise, you will be able to join our alumni-only Slack channel, where you can reach out with questions. We're fairly active within the group, and you can get in touch with other students there as well.

Still have questions?

Matthew Encina and Ben Burns answer your questions about dealing with clients, leading bigger teams, and overall project management in this exclusive, free, one-hour webinar.

Register Now!

Ready to run your projects profitably?

Let's do it!