The Perfect Proposal

Win more clients. Get better projects.

It's this simple: this is everything you need to craft effective proposals that win jobs and close leads. Included in this kit is The Perfect Proposal Guidebook, full of helpful tips and tricks, an example proposal that we actually sent to a Blind lead, and a stripped-down, design-ready proposal template.

Crafting the right proposal can change everything.

What if you could start winning more work, even if you don't generate any new leads?

What if you could stop worrying if your clients will disappear after they get your proposals?

What if you could close one job for double, triple, even 10X what you're charging now?

Hi! My name is Ben Burns.

I’m the author of The Perfect Proposal and The Complete Case Study, I am the Digital Director of Blind, and I’m the guy who went from selling logos for $50 to $30,000 (we sell logos for a lot more now, btw).

This is (another part of) my story.

A great proposal saved my business.

I didn't always work on six-figure jobs. In fact, I used to work on UpWork (oDesk in my day) and eLancer. I would do work for pennies on the dollar. I'm not lying: I used to do $50 logos, $300 websites... and I thought I was making good money!

I remember the one job that literally changed everything. It was an entrepreneur in the automotive industry (making car mats or something like that) who needed a logo. The budget he listed on the job was $60.

I submitted my application for—you guessed it—$60.

few days later, I heard back from the entrepreneur with a counteroffer... of $40. He was literally haggling over what was equal to... a lunch. A measly twenty dollars.

At that moment I knew I had to get off of oDesk. I knew I had to find a better way to find more work. But there was just one problem...

I had no idea how to do it.

Working my way into what we call client-direct work (meaning there's no middleman: Bye, Felicia oDesk) was a whole new world. Finding leads and opportunities was challenging... but when I actually found one that looked promising? That was terrifying.

Even when we agreed on a budget range on the phone, and I felt great about the phone call, I still had so many unanswered questions about putting a proposal together... things like:

  • What kind of proposals do bigger studios put together?
  • Is this proposal too long? Is it too short?
  • Should the client sign the proposal?
  • How do I structure my price so that the client doesn't negotiate?
  • What does the client actually want to see?

I say this a lot: I learn by getting punched in the face. It's the truth. And to be honest, I didn't find the answers to those questions right away. In fact, it took me a long time, and a lot of lost revenue to figure things out.

I honestly had no idea how much timing had to do with getting proposals won. I didn't know that asking for a proposal is an easy way for a client to say no. Not to mention putting proposals together that didn't work!

I'd send proposals that consisted of a simple email, or proposals that were hundreds of pages long. I'd put way too much information about me, and not enough about them. One time I did the work first... then sent it in a proposal... before actually getting the job!


It seems like a simple thing, but not sending the right proposal in the right way has massive consequences. You probably know what I mean if you've experienced:

  • Losing great projects to competitors
  • Having to haggle over your price
  • Having a client laughingly say no, then hanging up (it happened)
  • And worse: never hearing back from people...

I get it. I really do. And I've learned these lessons the hard way. And that's precisely why I've created The Perfect Proposal. I packed over a decade of experience into over 200 pages worth of content for one reason: so you don't have to make the same mistakes that I did.

The Perfect Proposal is everything you need to craft effective proposals that win jobs and close leads. It's the same template I used to get a $30,000 logo project before I joined Blind and The Futur. Since then, we've used this exact template at Blind to:

  • Get multiple identity design projects for over $250,000 each
  • Close over $3,500,000 in design business in a single year
  • Sell a simple website project for over $200,000... even though it was "just a Wordpress site"

But we're not alone! The Perfect Proposal turns two years old this year, and over 6,000 creatives (designers, developers, architects... even muralists!) have used The Perfect Proposal to ignite massive growth. See for yourself:

The Perfect Proposal Tweet The Perfect Proposal Tweet The Perfect Proposal Tweet

There are no tricks here. No fancy marketing gimmicks. It's not just a pretty template file. The Perfect Proposal. is a down-to-earth, effective resource. You'll learn everything you need to know about designing, sending, and following up with incredible proposals.

You'll receive a guidebook that walks you through our proposal philosophy, an example proposal that we actually sent to a Blind lead, and a stripped-down, design-ready proposal template.

Ready to get started? Here's how:

  • Click the “Download Now” button on this page
  • Enter your payment information and process the purchase
  • All of the downloads will be automatically added to your account dashboard.
  • You'll get access to updated versions of The Perfect Proposal... no matter how many times we increase the price.

When you're finished with The Perfect Proposal, you won't just have a killer proposal. You'll know exactly when and how to send them—and more importantly—when not to waste your time sending proposals that would never get accepted.

If you're ready to take the guesswork out of your sales process, start getting more clients, and actually charging what you're worth, The Perfect Proposal is right for you.

Stop worrying if your proposals will work. Finally feel confident.

Stop guessing: this is the exact template that we use to close millions–yes, you read that right, millions–of dollars of design business. Get your hands on a completely transparent look inside how we respond to RFPs and new business here at Blind.

Download Now
Close More Win 60% of the proposals you send... or more!
Negotiate Less Haggling sucks. It's stressful. Prevent it and charge more with a great proposal.
Save Time Stop making proposals every time. Learn when to spend the time and effort wisely.
Feel Confident Take command of the sales cycle and get rid of that desperate, needy feeling.

Get to know the author

Ben Burns | COO, The Futur

Ben Burns is a brand strategist, an award-winning designer, and a successful entrepreneur. As the Digital Director of Blind, he leads at the intersection of design and technology for our clients.

Ben oversees most of the business development at Blind, and is responsible for closing millions of dollars in new business, with an average engagement size of over $150,000.

Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.

Visit Ben on Instagram

Blind works with these amazing partners:

If you work with clients, you need a great proposal.

I'm an architect UI designer, will this work for me?

What about me? I just have a little side-hustle.

Will this work for an established studio with a large team?

Side Hustlers

Get rid of that imposter syndrome. Just because you have a side hustle doesn't mean your work is less valuable!

  • Working nights and weekends means there's not a lot of time to get proposals together. Follow the guidelines once and use your template over and over again.
  • Charge just as much or more than those full-time freelancers
  • Achieve your financial and business goals: Get a head start on quitting your day job or saving for that new home.
Download Now


Whether you're working with bigger agencies or directly with your clients, getting better, bigger clients is the name of the game:

  • Quality over quantity: finally achieve financial freedom by doing fewer jobs for more money.
  • Prevent having awkward conversations about money by framing your price in a meaningful way.
  • Start measuring how many proposals you win, so you can start reliably predicting your revenue.
Download Now

Studio Owners

Increase your close rate by sending the right kind of proposals at the right time. Borrow Blind's 23+ years of experience on:

  • Winning large jobs with clients like Microsoft Xbox and Anime Expo
  • Getting that close rate up over 60% and beyond
  • Delegate following up with new opportunities by standardizing your sales process and proposal construction
Download Now

Ready to learn how to craft effective proposals that win jobs and close leads?

Let's do it

Join over 1,000 other students and get started now!

Get The Perfect Proposal or upgrade to a bundle

The Perfect Proposal Toolkit

Win big & often

  • 35+ Page Guidebook
  • Real-life Blind Proposal
  • Real Blind Pricing Grid
  • Keynote Proposal Template
  • PowerPoint Template
  • PDF Proposal Template
  • Lifetime Updates
  • Immediate Access

The Show Your Work Bundle

Get Both from Ben Burns

Great proposals are effective selling tools, but they are most effective at closing leads when paired with effective case studies. Buy both great resources together and save!

  • The Perfect Proposal, plus...
  • The Complete Case Study:
  • 80+ Page Guidebook
  • Client Persona Template
  • Job Jacket Template
  • Story Worksheet
  • Writers Block Worksheet
  • All the bonus materials
$125 $138

The Full Review Bundle

One-on-one attention

  • The Complete Case Study
  • The Perfect Proposal
  • Consulting Call with Ben Burns
  • One Full Hour
  • One-On-One
  • Scheduled Individually
  • Get Your Portfolio Reviewed
  • Personalized Business Advice
$475 $488

Frequently Asked Questions

What's next on the product roadmap?
After two years, I've been itching to update the content, so expect a few updates very soon. I'd like to record a short video welcome message, add about 20 pages of content to the guidebook, add a single-page proposal template and guidelines, and add a few well-designed versions of the template inside.
I'm not a graphic designer. Does this apply?
That depends. Do you work with clients? If so, you're going to love The Perfect Proposal. We've had architects, UI/UX designers, brand strategists, business coaches... even plumbers (weird, right?!) get amazing value from this. Try it.
I close a lot of my leads.
Awesome! That's not really a question... but if you're winning 60% or more of the proposals that you send out, you probably don't need this. If you're not sure of your exact numbers, go back and count the number of new clients you won over the last 12 months. Divide that by the number of proposals sent - that's your close rate.
Is this a course?
Yes and no. While the core content is made up of several downloadable files, there is an educational component and a template component. I wanted this product to be highly actionable and tactical.
How long do I have access to the material?
How does lifetime access sound? After enrolling, you have unlimited access to this material for as long as you like - across any and all devices you own.
What if I am unhappy with the material?
I'm pretty sure you're going to love it. By policy, we don't accept refunds on digital goods. But if you're really unhappy, shoot an email to [email protected] and send in your proposal that you've created with the provided materials. We'll be able to work something out.