Hi! My name is Ben Burns.
I’m the author of The Perfect Proposal and The Complete Case Study, I am the Digital Director of Blind, and I’m the guy who went from selling logos for $50 to $30,000 (we sell logos for a lot more now, btw).
This is (another part of) my story.
A great proposal saved my business.
I didn't always work on six-figure jobs. In fact, I used to work on UpWork (oDesk in my day) and eLancer. I would do work for pennies on the dollar. I'm not lying: I used to do $50 logos, $300 websites... and I thought I was making good money!
I remember the one job that literally changed everything. It was an entrepreneur in the automotive industry (making car mats or something like that) who needed a logo. The budget he listed on the job was $60.
I submitted my application for—you guessed it—$60.
few days later, I heard back from the entrepreneur with a counteroffer... of $40. He was literally haggling over what was equal to... a lunch. A measly twenty dollars.
At that moment I knew I had to get off of oDesk. I knew I had to find a better way to find more work. But there was just one problem...
I had no idea how to do it.
Working my way into what we call client-direct work (meaning there's no middleman: Bye,
Felicia oDesk) was a whole new world. Finding leads and opportunities was challenging... but when I actually found one that looked promising? That was terrifying.
Even when we agreed on a budget range on the phone, and I felt great about the phone call, I still had so many unanswered questions about putting a proposal together... things like:
I say this a lot: I learn by getting punched in the face. It's the truth. And to be honest, I didn't find the answers to those questions right away. In fact, it took me a long time, and a lot of lost revenue to figure things out.
I honestly had no idea how much timing had to do with getting proposals won. I didn't know that asking for a proposal is an easy way for a client to say no. Not to mention putting proposals together that didn't work!
I'd send proposals that consisted of a simple email, or proposals that were hundreds of pages long. I'd put way too much information about me, and not enough about them. One time I did the work first... then sent it in a proposal... before actually getting the job!
It seems like a simple thing, but not sending the right proposal in the right way has massive consequences. You probably know what I mean if you've experienced:
I get it. I really do. And I've learned these lessons the hard way. And that's precisely why I've created The Perfect Proposal. I packed over a decade of experience into over 200 pages worth of content for one reason: so you don't have to make the same mistakes that I did.
The Perfect Proposal is everything you need to craft effective proposals that win jobs and close leads. It's the same template I used to get a $30,000 logo project before I joined Blind and The Futur. Since then, we've used this exact template at Blind to:
But we're not alone! The Perfect Proposal turns two years old this year, and over 6,000 creatives (designers, developers, architects... even muralists!) have used The Perfect Proposal to ignite massive growth. See for yourself:
There are no tricks here. No fancy marketing gimmicks. It's not just a pretty template file. The Perfect Proposal. is a down-to-earth, effective resource. You'll learn everything you need to know about designing, sending, and following up with incredible proposals.
You'll receive a guidebook that walks you through our proposal philosophy, an example proposal that we actually sent to a Blind lead, and a stripped-down, design-ready proposal template.
Ready to get started? Here's how:
When you're finished with The Perfect Proposal, you won't just have a killer proposal. You'll know exactly when and how to send them—and more importantly—when not to waste your time sending proposals that would never get accepted.
If you're ready to take the guesswork out of your sales process, start getting more clients, and actually charging what you're worth, The Perfect Proposal is right for you.
Stop guessing: this is the exact template that we use to close millions–yes, you read that right, millions–of dollars of design business. Get your hands on a completely transparent look inside how we respond to RFPs and new business here at Blind.Download Now
|Close More||Win 60% of the proposals you send... or more!|
|Negotiate Less||Haggling sucks. It's stressful. Prevent it and charge more with a great proposal.|
|Save Time||Stop making proposals every time. Learn when to spend the time and effort wisely.|
|Feel Confident||Take command of the sales cycle and get rid of that desperate, needy feeling.|
Ben Burns | COO, The Futur
Ben Burns is a brand strategist, an award-winning designer, and a successful entrepreneur. As the Digital Director of Blind, he leads at the intersection of design and technology for our clients.
Ben oversees most of the business development at Blind, and is responsible for closing millions of dollars in new business, with an average engagement size of over $150,000.
Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.Visit Ben on Instagram
Get rid of that imposter syndrome. Just because you have a side hustle doesn't mean your work is less valuable!
Whether you're working with bigger agencies or directly with your clients, getting better, bigger clients is the name of the game:
Increase your close rate by sending the right kind of proposals at the right time. Borrow Blind's 23+ years of experience on:
Just as it says “The best $59 you spent” It has a lot of information which really helps understand proposals little deeper. After you read this you will write proposals differently in a more meaningful way. Thanks Guys!
Really impressed with the Perfect Proposal kit Ben Burns has created with The Futur - very concise + so much gold content that'll raise the bar for any designer or agency! Have so many ideas now...
Shoutout to The Futur and Ben Burns for putting together this great guide for putting together a proposal. Glad I invested in it!
Hi Ben, I've just read your Perfect Proposal guide. Thanks for creating something so insightful and useful. Seriously, it's awesome!
I just got a meeting with a client for over 6x my previous rate, using only the knowledge I got out of The Perfect Proposal. Thank you!
Great proposals are effective selling tools, but they are most effective at closing leads when paired with effective case studies. Buy both great resources together and save!