Learn the fundamentals of creating dynamic style frames that tell compelling stories, and take your motion design to the next level with Matthew Encina.

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Hours of On-Demand Lessons

Get lifetime access to over six hours of content to watch where and when you want it.


Assignments & Worksheets

This course comes with lesson recaps, assignments and supplemental materials.


Taught by an Industry Vetaran

Learn from a design instructor who's been designing commercials and content for over a decade.

What you will learn

01. Story & Composition

You’ll learn the basic techniques of narrative sequencing, camera framing, perspective, hierarchy, lines, lighting, and contrast.

02. Mood Boards

You’ll learn about mood boards, the pre-cursor style frames, and how to use them to communicate preliminary ideas. Here you’ll understand how to curate images to define your target aesthetic before you design.

03. Gathering Assets

Find the perfect assets. Learn what search phrases to use– both basic and advanced– to find the assets you need for your mood boards and style frames.

04. Compositing & Painting

Watch Matthew’s process of creating a detailed style frame in Photoshop from scratch. You’ll learn simple painting and compositing techniques to design your style frames. You’ll also learn Matthew’s top tips for speeding up your process, color correction, and adding finishing touches to make your images pop.

05. Pitch Deck Example

To see where style frames fit into a pitch process, Matthew breaks down an example deck to show how he uses style frames and other elements, to sell his vision to clients.

BONUS – Designing Narrative Sequences in 3D

As a bonus lecture, Matthew walks you through the process of building dynamic narrative sequences in Cinema 4D. He uses all of the cumulative lessons learned through the course, and teaches you how to apply that in a 3d environment.


For storytellers and designers

Practicing Motion Designers

Stand out among your peers and give your portfolio the extra edge by improving your design and storytelling skills. Pick up in-depth knowledge about crafting well-composed frames and tell powerful stories.

Aspiring Motion Designers

If you’re just starting out, this class will guide you through the entire process of creating a beautiful style frame from scratch. From foundational knowledge to initial sketch, all the way through painting your frame as a Photoshop composite.


Create visuals that clearly communicate your ideas. This course will help you understand the fundamentals of framing, lighting, and composition, so you can learn how to create images that tell your story in an impactful way.

Everything you need to start making beautiful style frames.

From foundation to final details, Matthew shares insights from his decade of experience as a creative director, animator, and designer.

Course - Watch easy-to-follow entertaining and informative lectures.

Examples - Complete mini assignments that build up to your final style frame design.

Practice - Practice with exercises to improve your skills.

Library - Get instant access to files, course recaps, and other exclusive materials.

Matthew Encina
Matthew Encina

Your Instructor

Matthew Encina is an award-winning creative director at Blind. His clients include Fortune 500 brands, music artists, tech companies, and video games. For over a decade he has been working on top-tier campaigns at some of Los Angeles’ premier design studios and agencies.

Matthew's work has been featured in Fast Company, Creativity, Inc., Rolling Stone, The Wall Street Journal, and in film & design festivals around the world. Career highlights include award-winning interactive music video “Ink” for Coldplay, and multiple visually stunning campaigns for Xbox over the years.

To help creatives level-up, Matthew regularly contributes to The Futur – where he creates educational content on pitching, design, and animation. He has also has spoken at international conferences including Graphika Manila and TEDxCSLUB.


What's Inside:

  Course Overview
Available in days
days after you enroll
  BONUS Material
Available in days
days after you enroll


"Matthew really helped me understand the “why” of the style frames process. The exercises also taught me how to use descriptive language to talk about my work."

Erica Pead

Motion Designer

Join over 1,000 other students and get started now!

Enroll now or upgrade to a bundle and save


Tactics + Resources

  • Over 6 hours of Video Content
  • Styleframe Principles
  • Learn best practices
  • Assignments with Designers
  • Demo from Matthew
  • Real Project Pitch Examples
  • Bonus: Build a Narrative Sequence in 3D


The Presentation Bundle

Bundle and save!

Creating stunning images is just the start. Learn how you can present and ultimately sell your ideas! This bundle is a $526 value — get it now and save over 10%!

  • Styleframes ($99)
  • Stylescapes ($199)
  • Complete Case Study ($79)
  • PitchKit ($149)
  • All with lifetime updates
$469 $526

The Pro Presentation Bundle

Get One-on-one attention

  • The Presentation Bundle ($526)
  • Consulting Call with Matthew
  • One Full Hour
  • Personalized, Expert Advice
  • Scheduled Individually
  • Get Your Portfolio Reviewd
  • Keep the recording
$819 $876

Frequently Asked Questions

How long is this course?
As long as you want! While we recommend a five-week pace, you can take it as quickly or as slowly as you want. You can also feel free to review the content anytime. Once you have enrolled, you have unlimited access to this course across any and all devices, so don’t worry if you ever need to come back for a quick refresher.
How long do I have access to the materials?
How does forever sound? As soon as you sign up, you have lifelong access for no extra charge. Check in whenever you need a review or to see if we’ve added content to further your education even more. This class belongs to you!
How does the course work?
Once you’re enrolled, you will have access to all the materials. You can watch the videos at any pace and as many times as you like. Follow along with the homework assignments, and you’ll have a completed style frame by the end of the course. Continue your education by reading our recommended materials and then sign up for the next class that tickles your fancy!
What kind of tools and knowledge do I need for the course?
You will need a basic understanding of Adobe Photoshop, a browser, and the internet. (Optional) If you'd like to follow along in the bonus material, you should have a working copy of MAXON Cinema 4D.
Refund Policy
By policy, we don't accept refund requests on the sale of digital goods. Digital products are much different than physical goods. By returning a physical good to a seller, the merchant gets to keep the original value of that product. With digital goods, a return is a total and complete loss to the merchant, especially once the course has been "consumed.” While we’re not in this for the money, this hinders our mission: To help one billion people make money doing what they love. We hope you can understand. Our courses are centered around growing businesses and learning creative skills, both of which are undoubtedly difficult and complex to accomplish. It's our mission to make the complex simple. But the hard work still must be done. Once you learn how, the execution is in your hands. Rest assured: we obsess over the quality of our learning material and we test everything with beta users first to make sure that the content works. The testimonials speak for themselves! So instead of requesting a refund, we invite you to ask questions. Participate in the beta launches and Q&A webinars. Send follow ups on your enrollments. Get the information you need to attain the goals you want. This will help us make better products and improve the products we have.