Logo Design & Construction

Learn the creative process and best practices from design professionals who charge $10k+.


400+ Minutes

Get lifetime access to over six hours of content to watch where and when you want it.


1000+ Students

Trusted by designers around the world. Join them today and be a part of thefutur community.


6 Modules

Go through a curriculum made for self-paced learner with bitesize, efficient videos and practices.

What you will learn

01. Letter Marks and Monograms

Chris and Molly explore logos in the form of initials or acronyms and learn how to draw them in AI.

02. Monoline Logos

A subset of the wordmarks that uses a single weight. Watch Chris hand draw one from scratch.

03. Word Mark Logos

Logos that use the name of the company. Chris assigns Molly and Emily a fictitious brand and shepherds them through the hurdles of design.

04. Symbols / Icons

Chris digs into how to create graphic marks that represent brands. Molly and Emily continue with the same client.

05. Combination Marks

Chris combines symbols and wordmarks and guides Emily through creating a full identity system from beginning to end

06. Emblems / Crests

Bonus module! Chris takes Emily through creating a logo contained within a shape for a familiar client…the Futur.

07. Bonus Module

Chris’s popular shortcuts for Adobe Illustrator.


Logo Design and Construction is for you.

Design Student

Stand out among your peers and give your portfolio a competitive edge it needs. Learn from one of design's current industry leaders and get a peek into professional business practices.


Bring your business to the next level by fine-tuning your skills. Your rates will soar and your client list will grow. Whether you're a freelancer or small business owner, continuing your education is always worth it.


Give your students an advantage by opening them up to one of design's biggest names. As supplemental content, Logo Design & Construction will put your classes over the top.

Creative Director

Say goodbye to that feeling when you know something isn't working, but you can't quite say why. Mastering these principles will give you the language necessary to critique with detail that will push your team's work to a higher plane.

Logo construction is one of the pillars of good design.

A logo is visual shorthand for a brand. Every company needs a logo that will help define their brand and every designer needs to have the ability to deliver one. A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Allow Chris to share his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion. We will take you through six modules: Lettermarks and Monograms, Monoline, Word Mark, Symbols/Icons, Combinations Marks and Emblems/Crests, learning their individual features and watching Chris, Emily, and Molly create from scratch.

We help you get there with a systematic curriculum and in-depth training.

Course - Watch entertaining and informative lectures—a comprehensive guide from defining keywords thru building beautiful presentation mock-ups.

Practice - Complete the 7-week self-study and homework assignments.

Reading - Supplement your education with our list of recommended sources.

Library - Get instant access to our downloadable file archive and other exclusive materials.

Chris Do
Chris Do

Your Instructor

Chris Do is an Emmy award winning designer, founder and CEO of Blind, Inc., where he oversees the creative and strategic direction of the company.

Mr. Do currently serves on the board and is an advisor for organizations including: AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Saleshood, Santa Monica College and Woodbury University.

He received his BFA from Art Center College of Design in Graphics/Packaging, where he has taught Sequential Design for over a decade. He’s lectured at: California Institute of the Arts, LA Art Institute, Siggraph, Otis College of Design, MGLA, Cal State Los Angeles/Northridge and San Diego City College.

Prior to forming Blind, Mr. Do worked at Cole & Weber, Seattle as an Art Director, Epitaph Records as a designer and freelance designer at broadcast design firm, Novocom and R/GA LA under Kyle Cooper on main titles such as The Island of Dr. Moreau, Celtic Pride and Eraser.

What's Inside:

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Join over 1,000 other students and get started now!

Enroll now or upgrade to a bundle and save

Logo Design 01

Tactics + Resources

  • Over 6 hours of Video Content
  • Logo Design Principles
  • Demo from Chris
  • Designing Application
  • Homework Assignments
  • Bonus: Logo Critique
  • Bonus: Illustrator Shortcuts from Chris


The Designer’s Bundle

Bundle and save!

Mastering logo design is just the start. Get everything you need to become the designer you want to be! This bundle is a $646 value — get it now and save over 10%!

  • Logo Design 01 ($149)
  • Typography 01 ($299)
  • Lettering 01 ($149)
  • Stylescapes ($199)
  • All with lifetime updates
$699 $796

The Adept Designer’s Bundle

One-on-one attention

  • The Designer Bundle ($796)
  • An Hour w/ Chris Do ($1,000)
  • Expert Advice
  • One-On-One Coaching
  • Scheduled Individually
  • Keep the recording

$1,699 $1,796

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Refund Policy
By policy, we don't accept refund requests on the sale of digital goods. Digital products are much different than physical goods. By returning a physical good to a seller, the merchant gets to keep the original value of that product. With digital goods, a return is a total and complete loss to the merchant, especially once the course has been "consumed.” While we’re not in this for the money, this hinders our mission: To help one billion people make money doing what they love. We hope you can understand. Our courses are centered around growing businesses and learning creative skills, both of which are undoubtedly difficult and complex to accomplish. It's our mission to make the complex simple. But the hard work still must be done. Once you learn how, the execution is in your hands. Rest assured: we obsess over the quality of our learning material and we test everything with beta users first to make sure that the content works. The testimonials speak for themselves! So instead of requesting a refund, we invite you to ask questions. Participate in the beta launches and Q&A webinars. Send follow ups on your enrollments. Get the information you need to attain the goals you want. This will help us make better products and improve the products we have.