Logo Design Theory & Live Work Sessions
• Module 1: Letter Marks and Monograms
• Module 2: Monoline Logos
• Module 3: Word Mark Logos
• Module 4: Symbols/Icons
• Module 5: Combination Marks
• Module 6: Emblems/Crests
Following the success of the typography course, Chris Do tackles the most popular design subject—Logo Design! In this course, Chris will take you through step by step his process for looking at the 5 major categories of logotypes: Letter Mark/Monogram, Word Mark, Symbol/Icon, Combination Mark, and Emblem/Crest. You'll learn how to study existing marks, break down their unique characteristics and then to draw your own using Adobe Illustrator. He'll go over tips and tricks as well as design theory behind the decisions behind making a clean and timeless mark.
The series launches with drawing Letter Marks and Monograms. As an added bonus, you'll get the popular Ai shortcuts video that premiered with the typography course but is included here for handy reference.
Art Center, design graduate and Emmy winning director, Type Director's Club member and multi-time award winning designer, Chris Do shares his most valuable tips on how to achieve better looking layouts.
Criteria for good logo design:
2. Scale (how it reads at various sizes)
3. Optical balance
5. Timeless vs Timely
1. Researching as a means to learn new styles out of your wheel house.
2. Break down other logos to see how they tick.
3. The importance of tracing.
4. Referencing type specimens vs. digital fonts.
5. Drawing precisely using a variety of techniques in Adobe Illustrator.
6. Golden ratio proportions & how to use them, using grids.
7. Working at the speed of thought.
8. Iteration and presentation.
9. Letterform construction using primitive shapes
Fonts & Logos by Doyald Young
Logo Modernism by Jens Müller
The Elements of Typographic Style by Robert Bringhurst
In Progress by Jessica Hische
Draplin Design Co.: Pretty Much Everything by Aaron Draplin
Drawing Type by Alex Fowkes
Logo, Font & Lettering Bible
How to use Graphic Design to Sell things by Michael Bierut
Designing Brand Identity by Alina Wheeler
The Brand Gap by Marty Neumeier
Monograms and Alphabetic Devices by Hayward Cirker
The Universal Penman by George Bickham
Script Lettering for Artists by Tommy Thompson
ABZ: More alphabets and Other Signs by Julian Rothenstein
Chris Do is an Emmy award winning designer, founder and CEO of Blind, Inc., where he oversees the creative and strategic direction of the company.
Mr. Do currently serves on the board and is an advisor for organizations including: AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Saleshood, Santa Monica College and Woodbury University.
He received his BFA from Art Center College of Design in Graphics/Packaging, where he has taught Sequential Design for over a decade. He’s lectured at: California Institute of the Arts, LA Art Institute, Siggraph, Otis College of Design, MGLA, Cal State Los Angeles/Northridge and San Diego City College.
Prior to forming Blind, Mr. Do worked at Cole & Weber, Seattle as an Art Director, Epitaph Records as a designer and freelance designer at broadcast design firm, Novocom and R/GA LA under Kyle Cooper on main titles such as The Island of Dr. Moreau, Celtic Pride and Eraser.