What you will learn
01. Letter Marks and Monograms
Chris and Molly explore logos in the form of initials or acronyms and learn how to draw them in AI.
02. Monoline Logos
A subset of the wordmarks that uses a single weight. Watch Chris hand draw one from scratch.
03. Word Mark Logos
Logos that use the name of the company. Chris assigns Molly and Emily a fictitious brand and shepherds them through the hurdles of design.
04. Symbols / Icons
Chris digs into how to create graphic marks that represent brands. Molly and Emily continue with the same client.
05. Combination Marks
Chris combines symbols and wordmarks and guides Emily through creating a full identity system from beginning to end
06. Emblems / Crests
Bonus module! Chris takes Emily through creating a logo contained within a shape for a familiar client…the Futur.
07. Bonus Module
Chris’s popular shortcuts for Adobe Illustrator.
Stand out among your peers and give your portfolio a competitive edge it needs. Learn from one of design's current industry leaders and get a peek into professional business practices.
Bring your business to the next level by fine-tuning your skills. Your rates will soar and your client list will grow. Whether you're a freelancer or small business owner, continuing your education is always worth it.
Give your students an advantage by opening them up to one of design's biggest names. As supplemental content, Logo Design & Construction will put your classes over the top.
Say goodbye to that feeling when you know something isn't working, but you can't quite say why. Mastering these principles will give you the language necessary to critique with detail that will push your team's work to a higher plane.
A logo is visual shorthand for a brand. Every company needs a logo that will help define their brand and every designer needs to have the ability to deliver one. A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Allow Chris to share his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion. We will take you through six modules: Lettermarks and Monograms, Monoline, Word Mark, Symbols/Icons, Combinations Marks and Emblems/Crests, learning their individual features and watching Chris, Emily, and Molly create from scratch.
Course - Watch entertaining and informative lectures—a comprehensive guide from defining keywords thru building beautiful presentation mock-ups.
Practice - Complete the 7-week self-study and homework assignments.
Reading - Supplement your education with our list of recommended sources.
Library - Get instant access to our downloadable file archive and other exclusive materials.
Chris Do is an Emmy award winning designer, founder and CEO of Blind, Inc., where he oversees the creative and strategic direction of the company.
Mr. Do currently serves on the board and is an advisor for organizations including: AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Saleshood, Santa Monica College and Woodbury University.
He received his BFA from Art Center College of Design in Graphics/Packaging, where he has taught Sequential Design for over a decade. He’s lectured at: California Institute of the Arts, LA Art Institute, Siggraph, Otis College of Design, MGLA, Cal State Los Angeles/Northridge and San Diego City College.
Prior to forming Blind, Mr. Do worked at Cole & Weber, Seattle as an Art Director, Epitaph Records as a designer and freelance designer at broadcast design firm, Novocom and R/GA LA under Kyle Cooper on main titles such as The Island of Dr. Moreau, Celtic Pride and Eraser.
The Futur is an education platform where creatives can learn business, branding, UX, and design. The team is made up of practicing industry veterans, who share the knowledge and practices that have made them successful. Our mission is to empower one million creative entrepreneurs to establish successful, sustainable and fulfilling businesses.