Logo Design & Construction

Learn the creative process and best practices from design professionals who charge $10k+.

Just Launched:

Logo Design Theory & Live Work Sessions

• Module 1: Letter Marks and Monograms
• Module 2: Monoline Logos
• Module 3: Word Mark Logos
• Module 4: Symbols/Icons
• Module 5: Combination Marks
• Module 6: Emblems/Crests

Following the success of the typography course, Chris Do tackles the most popular design subject—Logo Design! In this course, Chris will take you through step by step his process for looking at the 5 major categories of logotypes: Letter Mark/Monogram, Word Mark, Symbol/Icon, Combination Mark, and Emblem/Crest. You'll learn how to study existing marks, break down their unique characteristics and then to draw your own using Adobe Illustrator. He'll go over tips and tricks as well as design theory behind the decisions behind making a clean and timeless mark.

The series launches with drawing Letter Marks and Monograms. As an added bonus, you'll get the popular Ai shortcuts video that premiered with the typography course but is included here for handy reference.

Art Center, design graduate and Emmy winning director, Type Director's Club member and multi-time award winning designer, Chris Do shares his most valuable tips on how to achieve better looking layouts.

Criteria for good logo design:
1. Legibility
2. Scale (how it reads at various sizes)
3. Optical balance
4. Appropriateness
5. Timeless vs Timely
6. Flexibility

Tips discussed:
1. Researching as a means to learn new styles out of your wheel house.
2. Break down other logos to see how they tick.
3. The importance of tracing.
4. Referencing type specimens vs. digital fonts.
5. Drawing precisely using a variety of techniques in Adobe Illustrator.
6. Golden ratio proportions & how to use them, using grids.
7. Working at the speed of thought.
8. Iteration and presentation.
9. Letterform construction using primitive shapes

Book recommendations:

Fonts & Logos by Doyald Young

Logo Modernism by Jens Müller

The Elements of Typographic Style by Robert Bringhurst

In Progress by Jessica Hische

Draplin Design Co.: Pretty Much Everything by Aaron Draplin

Drawing Type by Alex Fowkes

Logo, Font & Lettering Bible

How to use Graphic Design to Sell things by Michael Bierut

Designing Brand Identity by Alina Wheeler

The Brand Gap by Marty Neumeier

Monograms and Alphabetic Devices by Hayward Cirker

The Universal Penman by George Bickham

Script Lettering for Artists by Tommy Thompson

ABZ: More alphabets and Other Signs by Julian Rothenstein

Chris Do
Chris Do

Your Instructor

Chris Do is an Emmy award winning designer, founder and CEO of Blind, Inc., where he oversees the creative and strategic direction of the company.

Mr. Do currently serves on the board and is an advisor for organizations including: AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Saleshood, Santa Monica College and Woodbury University.

He received his BFA from Art Center College of Design in Graphics/Packaging, where he has taught Sequential Design for over a decade. He’s lectured at: California Institute of the Arts, LA Art Institute, Siggraph, Otis College of Design, MGLA, Cal State Los Angeles/Northridge and San Diego City College.

Prior to forming Blind, Mr. Do worked at Cole & Weber, Seattle as an Art Director, Epitaph Records as a designer and freelance designer at broadcast design firm, Novocom and R/GA LA under Kyle Cooper on main titles such as The Island of Dr. Moreau, Celtic Pride and Eraser.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Join over 1,000 other students and get started now!