CORE
Strategy Kit

Defining brands and designing websites taken to the next level. That is what CORE is all about. This is what agencies like Blind are able to do.

Why buy the CORE Kit?

If you went to a traditional design school, you learned how to design logos, photoshop images, and layout type for print and screens. But you didn’t learn how to architect a brand with real clients. So when a client approaches you to help them rebrand and build a website, you jump in and design. Deep into the project you realize what many of us in the industry have experienced— endless rounds of revisions, subjective feedback like “My wife doesn’t like it”, only to see any profit vaporize right before your eyes. Frustration sets in.

The problem? It’s really difficult to define a brand and even more difficult to design a site for a user that you don’t understand. What features and functions should you include? What’s important to them? Where do you start? That’s where CORE steps in.

We designed CORE to be a collection of 3 key exercises that help you define the brand, build user personas and prioritize goals (marketing, revenue and efficiency) with your clients. How? We simplify a complex process and break a brand into 7 primary attributes, like: voice/tone, culture and benefit/impact. By providing your clients with these prompts, you’ll be able to engage with them and elicit answers that are meaningful to them. Sounds simple? It is. We designed it that way. That’s just the beginning.


What is included in the core strategy kit?

Brand Definition Exercise : A 30 minute exercise that breaks down the process of creating a “brand statement” into a series of prompts that allow for a group to create this together.

User Definition Exercise : In this exercise you guide the group of stakeholders in the process of defining who their customers are and what their needs are.

Goals Definition Exercise : Imagine being able to get clear prioritized business goals from your client. This exercise does that for you.

Facilitation Handbook : A step-by-step handbook on how to facilitate a CORE Session

CORE Workbook and Examples

3 Real Life End-to-End Project Example

Design Directions/Stylescapes

CORE empowers you, the designer, to hold work sessions with your clients to build consensus, surface insights and gain alignment for all the key stakeholders. You will go from order-taker to valued partner.

Testimonial:

“Learning business from you has sky rocketed my business and not only am I working for myself but been able to land much better clients paying premium rates. The PRE-CORE program you sell is a great addition for me also and I’d strongly advise other designers to get their hands on that and then buy CORE. What you share here Chris is fundamentals to help every designer and if you are new to the design business then this will truly transform your business.” — Laith W.

“Just an update on my first paid CORE facilitation session… First of all, I was super nervous going in feeling somewhat like a fraud getting paid for something I’m still learning don’t really feel fully qualified to be doing. Having said that, I must have done something right because the client wants me to do everything for them, from book design, to identity, to curriculum videos, to possible website redesign… Basically work for thenext couple years.” — David K.


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Jose Caballer
Jose Caballer

Your Instructor

Jose Caballer is a creative entrepreneur, designer, facilitator, amateur chef, and meditation enthusiast. Today he combines his 20 years of design and businesses experience with his passion for teaching and trains thousands of professionals on webinars and in workshops worldwide.

Jose studied graphic design at Art Center College of Design and was then schooled by the .COM boom at Razorfish one of the first Digital Agencies in the 90’s. In 2001 he started his own pirate ship called The Groop a digital agency he ran for 11 years. There he got his “Street MBA” and got to work with diverse creative clients such as Al Gore, Jamie Oliver, Thomas Keller, Alice Waters, corporate clients like Disney and Nike and over 30 startups including MySpace and One Drop.

Today he combines his 20 years of design and businesses experience with his passion for teaching and trains thousands of professionals on webinars and in workshops worldwide.


Join over 1,000 other students and get started now!



Enroll now or upgrade to a bundle and save

CORE Strategy
Kit

Tactics + Resources

Get the fundamentals for how to define and architect a brand.


  • 15+ Videos
  • Brand Definition Exercise
  • Goals Exercise
  • Facilitation Handbook
  • CORE Workbook and Examples
  • Bonus: Real Project Examples
  • Bonus: Sample Design Directions


$489

Advanced Strategy Bundle

Bundle and save!

CORE is a classic, but it's just the start. With this bundle you get an additional 23 Pro call videos discussing it in greater detail. This bundle is a $814 value, but you can save 10% and get it now!


  • CORE Strategy Kit ($489)
  • Advanced Strategy ($325)
  • 23 Pro Group calls about:
  • Selling Strategy
  • Facilitation Tips
  • Defining Brand Attributes
  • User Profiles
  • User Journey Mapping
$729 $814

Personal Strategy Bundle

One-on-one attention

Looking for personalized business advise? You get the Advanced Strategy Bundle plus a 1 hour coaching session with Chris Do.


  • CORE Strategy Kit ($489)
  • Advanced Strategy ($325)
  • An Hour w/ Chris Do ($1,000)
  • One-On-One Coaching
  • Schedule at your convenience
  • Recording of the coaching session
  • Personalized Business Advice
$1,729 $1,814

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.