The Complete Case Study

Stop wasting time on your portfolio.

Your work won't speak for itself. Feel confident about sharing your projects and process with this fast and easy-to-use framework.

Learn how to find bigger, better clients using great case studies

What if you could easily turn your successful projects into sales?

What if you could stop panicking every time someone asks about your portfolio?

What if you could feel confident and optimistic about sharing your process and results?

Hi! My name is Ben Burns.

I’m the author of The Complete Case Study and The Perfect Proposal, I am the Digital Director of Blind, and I’m the guy who went from selling logos from $50 to $30,000 (we sell logos for a lot more now, btw).

This is my story.

So why case studies? Why this kit?

I can remember just starting out as a freelance designer. I was struggling to make ends meet and I was just trying to find anyone who would pay me to create. Those were tough times.

I remember whenever someone asked me for my website or portfolio. I would give them the link or send them the PDF… then follow it up with a whole list of excuses:

  • My site’s down right now, we’re just going through a rebrand
  • We’ve been so busy, we haven’t been able to update things in a while
  • Just a heads up: most of the work up there is student work

Any of those sound familiar?

Every once in a while, I’d crack open my portfolio website to update things and add new projects… and sit staring at the blank text window, wondering what to write. Or I’d open the project-final-FINAL-r23 folder, and wonder how the hell I was supposed to share the client-butchered results with the world. Especially when my first attempts were so much better.

To be honest, I wasn’t the sharpest tool in the shed back in those days. In fact, I’m still far from perfect.

But I’ve learned a few things since then, albeit from the school of hard knocks, which I’m dying to share with you. Minus the hard knocks, of course.

The first product I made was a guidebook for writing proposals that work: The Perfect Proposal. Thousands of creative professionals have used this to charge more for the great work they’re already doing. Check out what they said about that:

The Perfect Proposal Tweet The Perfect Proposal Tweet The Perfect Proposal Tweet

Now, I’m tackling a bigger issue: how to show your work.

I used to think that if I did great work for clients, more work would follow. That if I just did my best and focused on my craft, that bigger clients would eventually find me.

Boy, was I wrong.

I tried my best to present client work that sometimes I wasn’t even proud of. But my portfolio looked like a dirty laundry basket full of random, mismatched projects.

And the project pages themselves? They came off boring at best. Just a page full of dull imagery, isolated logos, and a basic description.

I struggled with the consequences of my portfolio for years:

  • Losing jobs that should have been mine
  • Not getting past the first phone call
  • Not hearing back after sending my portfolio to new leads
  • Never winning jobs on oDesk (Upwork) or other job sites

I was close to throwing in the towel and getting a job. I was so frustrated and overwhelmed that I wanted to quit. And then I realized something that changed everything.

I realized that most clients can’t see.

I mean they’re not blind (usually), but when it comes to analyzing aesthetics and determining who’s work is better than the rest… they can’t do it. At least not well.

You see, they’re not trained professionals like you and I. They don’t spend their time studying what craftmanship looks like. And if they don’t see something in your portfolio that’s pretty damn close to what they’re looking for, they move on.

Unless we present our work differently.

Story, process, and assurance are more powerful than aesthetics, styles, and trends. So when we share our work, we need to:

  • capture their attention with a compelling story of solving a unique problem,
  • help them envision working with you as an amazing experience they will love
  • assure them that the end result will achieve the real results they’re after

The best way to hit all three? A compelling case study.

In case you’re wondering, case studies are the way we can present our work by telling the story of the project.

It seems simple, but let me tell you from experience: without a framework, case studies are hard to create. You know what I mean if you’ve ever:

  • Stared at a blank screen wondering where to even start
  • Wondered if you can use better options, instead of what the client wound up with
  • Had to jump to a new job before ever uploading the work to your site… then forgot all the details about the project
  • Wondered if what you’re writing even matters to who actually reads it

I know how it is. I’ve been there before. And that’s exactly why I’ve created The Complete Case Study. This is the framework that I’ve developed over the years of writing case studies: it’s a fast, flexible, and easy framework that you can use to craft case studies that help you land bigger clients.

The Complete Case Study is the framework that I’ve used to create case studies that matter. And paired with the Perfect Proposal, we’ve been able to:

  • Sell identity design projects (read: logos) for over $250,000
  • Close over $3,000,000 in design business
  • Convert hundreds of random website users into new leads

I’m all about transparency. And you’ll see our exact playbook, how we construct our case studies, and even get to see an exact copy of the Blind capabilities deck!

Ready to get started?

When you’re finished with The Complete Case Study, you won’t just have great case studies. You’ll know how to use them. But best of all, you will uncover insights about your own process and clients. Specifically, you will know:

  • The challenges that led them to your solution
  • Why they chose you over your competition
  • The real reasons they love working with you
  • The impact that you have made for their business
  • And what you can do to make them happier

If you’re ready to charge more, find better clients, and have more time for what’s actually important in life, The Complete Case Study is perfect for you.

Bonus Content

Blind Capabilities Deck

Blind capabilities deck that includes our services, general rates, and a group of case studies.

Smart Object Tutorial

Video tutorial on how Ben Burns creates and manipulates smart objects in Photoshop.

6 Mockup Templates

Download six mockup templates that Ben created using free photos from Unsplash.

Stop doubting your worth. Finally feel confident about your portfolio.

Get the direction and clarity you need to create impactful case studies, with clear recommendations for where to start, how to prioritize information and how to move forward.

Get Started
Charge More Charge what you are worth by demonstrating process and impact.
Close More Educated leads are easier and faster to convert into high-paying clients.
Save Time Stop wasting time on long, drawn-out sales calls with unqualified leads.
Feel Prepared Finally feel more confident about your portfolio and the impact of your work.

Get to know the author

Ben Burns | COO, The Futur

Ben Burns is a brand strategist, an award-winning designer, and a successful entrepreneur. As the Digital Director of Blind, he leads at the intersection of design and technology for our clients.

Ben oversees most of the business development at Blind, and is responsible for closing millions of dollars in new business, with an average engagement size of over $150,000.

Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.

Visit Ben on Instagram

Blind works with these amazing partners:

Great case studies help you grow at any point in your career

But what about me? Should I use case studies?

I'm just a student, is it really right for me?

Can case studies increase sales in a large studio?


Feel confident and proud of your work and get a great job or internship:

  • Send case studies to potential employers so you can stand out from your peers
  • Use case studies in your portfolio so you can feel confident about showing student work
  • Capture your internship experience with a case study so you can show off projects you worked on, even if you were part of a larger team.
I want a better portfolio


Attract and convert better and bigger clients with powerful success stories:

  • Use case studies as lead magnets so you can finally see who is browsing your portfolio and interested in your creative services
  • Make your proposals shine with impactful case studies so you can close more jobs and charge more money
  • Create inbound content from case studies so you can get more people on your portfolio website
I want bigger clients!

Studio Owners

Save time and increase revenue by shortening the sales process:

  • Send case studies to cold leads so you can break the ice without being too salesy
  • Attach case studies to proposals and RFP responses so you can stand out from the crowd
  • Educate and qualify leads with case studies without long, drawn-out sales calls that waste your time.
I want to increase sales

Creative Leaders

Build highly effective teams and scalable processes:

  • Train new staff with case studies so you can build bigger teams without wasting time
  • Build case studies collaboratively to review projects so you can inspire your team to improve
  • Teach your process with case studies so you can be recognized and respected in the industry
This is me! Sign me up

Join over 1,000 other students and get started now!

Get the Complete Case Study or upgrade to a bundle

Complete Case Study Toolkit

For powerful case studies

  • 80+ Page Guidebook
  • Client Persona Template
  • Job Jacket Template
  • Story Worksheet
  • Writers Block Worksheet
  • Bonus: Smart Objects Tutorial
  • Bonus: Smart Mockup Templates
  • Bonus: Blind Capabilities Deck

The Show Your Work Bundle

With The Perfect Proposal

Great case studies can be used in many ways, but they are most effective at closing leads when paired with a perfect proposal. Buy both great resources together and save!

  • The Complete Case Study
  • The Perfect Proposal ($59):
  • 35+ Page Guidebook
  • Example Blind Proposal
  • Keynote Proposal Template
  • Powerpoint Proposal Template
  • Bonus: One-Hour Q&A Webinar
$125 $138

The Full Review Bundle

Get one-on-one attention

  • The Complete Case Study
  • The Perfect Proposal
  • Consulting Call with Ben Burns
  • One Full Hour
  • One-On-One
  • Scheduled Individually
  • Get Your Portfolio Reviewed
  • Personalized Business Advice
$475 $488

Frequently Asked Questions

Is this a course?
Yes and no. While the core content is a download, there is a video introduction, and a bonus video included: Photoshop Smart Objects Tutorial. I wanted this product to be highly actionable and tactical.
How long do I have access to the material?
How does lifetime access sound? After enrolling, you have unlimited access to this material for as long as you like - across any and all devices you own.
What if I am unhappy with the material?
By policy, we don't accept refund requests on the sale of digital goods. Digital products are much different than physical goods. By returning a physical good to a seller, the merchant gets to keep the original value of that product. With digital goods, a return is a total and complete loss to the merchant, especially once the course has been "consumed.” While we’re not in this for the money, this hinders our mission: To help one billion people make money doing what they love. We hope you can understand. Our courses are centered around growing businesses and learning creative skills, both of which are undoubtedly difficult and complex to accomplish. It's our mission to make the complex simple. But the hard work still must be done. Once you learn how, the execution is in your hands. Rest assured: we obsess over the quality of our learning material and we test everything with beta users first to make sure that the content works. The testimonials speak for themselves! So instead of requesting a refund, we invite you to ask questions. Participate in the beta launches and Q&A webinars. Send follow ups on your enrollments. Get the information you need to attain the goals you want. This will help us make better products and improve the products we have.

Ready to learn how to craft a compelling case study?

Let's do it