Hi! My name is Ben Burns.
I’m the author of The Complete Case Study and The Perfect Proposal, I am the Digital Director of Blind, and I’m the guy who went from selling logos from $50 to $30,000 (we sell logos for a lot more now, btw).
This is my story.
So why case studies? Why this kit?
I can remember just starting out as a freelance designer. I was struggling to make ends meet and I was just trying to find anyone who would pay me to create. Those were tough times.
I remember whenever someone asked me for my website or portfolio. I would give them the link or send them the PDF… then follow it up with a whole list of excuses:
Any of those sound familiar?
Every once in a while, I’d crack open my portfolio website to update things and add new projects… and sit staring at the blank text window, wondering what to write. Or I’d open the project-final-FINAL-r23 folder, and wonder how the hell I was supposed to share the client-butchered results with the world. Especially when my first attempts were so much better.
To be honest, I wasn’t the sharpest tool in the shed back in those days. In fact, I’m still far from perfect.
But I’ve learned a few things since then, albeit from the school of hard knocks, which I’m dying to share with you. Minus the hard knocks, of course.
The first product I made was a guidebook for writing proposals that work: The Perfect Proposal. Over 6,000 creative professionals have used this to charge more for the great work they’re already doing. Check out what they said about that:
Now, I’m tackling a bigger issue: how to show your work.
I used to think that if I did great work for clients, more work would follow. That if I just did my best and focused on my craft, that bigger clients would eventually find me.
Boy, was I wrong.
I tried my best to present client work that sometimes I wasn’t even proud of. But my portfolio looked like a dirty laundry basket full of random, mismatched projects.
And the project pages themselves? They came off boring at best. Just a page full of dull imagery, isolated logos, and a basic description.
I struggled with the consequences of my portfolio for years:
I was close to throwing in the towel and getting a job. I was so frustrated and overwhelmed that I wanted to quit. And then I realized something that changed everything.
I realized that most clients can’t see.
I mean they’re not blind (usually), but when it comes to analyzing aesthetics and determining who’s work is better than the rest… they can’t do it. At least not well.
You see, they’re not trained professionals like you and I. They don’t spend their time studying what craftmanship looks like. And if they don’t see something in your portfolio that’s pretty damn close to what they’re looking for, they move on.
Unless we present our work differently.
Story, process, and assurance are more powerful than aesthetics, styles, and trends. So when we share our work, we need to:
The best way to hit all three? A compelling case study.
In case you’re wondering, case studies are the way we can present our work by telling the story of the project.
It seems simple, but let me tell you from experience: without a framework, case studies are hard to create. You know what I mean if you’ve ever:
I know how it is. I’ve been there before. And that’s exactly why I’ve created The Complete Case Study. This is the framework that I’ve developed over the years of writing case studies: it’s a fast, flexible, and easy framework that you can use to craft case studies that help you land bigger clients.
The Complete Case Study is the framework that I’ve used to create case studies that matter. And paired with the Perfect Proposal, we’ve been able to:
I’m all about transparency. And you’ll see our exact playbook, how we construct our case studies, and even get to see an exact copy of the Blind capabilities deck!
Ready to get started?
When you’re finished with The Complete Case Study, you won’t just have great case studies. You’ll know how to use them. But best of all, you will uncover insights about your own process and clients. Specifically, you will know:
If you’re ready to charge more, find better clients, and have more time for what’s actually important in life, The Complete Case Study is perfect for you.
Get the direction and clarity you need to create impactful case studies, with clear recommendations for where to start, how to prioritize information and how to move forward.Get Started
|Charge More||Charge what you are worth by demonstrating process and impact.|
|Close More||Educated leads are easier and faster to convert into high-paying clients.|
|Save Time||Stop wasting time on long, drawn-out sales calls with unqualified leads.|
|Feel Prepared||Finally feel more confident about your portfolio and the impact of your work.|
Ben Burns | COO, The Futur
Ben Burns is a brand strategist, an award-winning designer, and a successful entrepreneur. As the Digital Director of Blind, he leads at the intersection of design and technology for our clients.
Ben oversees most of the business development at Blind, and is responsible for closing millions of dollars in new business, with an average engagement size of over $150,000.
Prior to joining the team at Blind, Ben founded Burnt Creative, a brand experience agency in Richmond, Virginia. He also served on the executive board of the Richmond AIGA chapter as Vice President.Visit Ben on Instagram
Feel confident and proud of your work and get a great job or internship:
Attract and convert better and bigger clients with powerful success stories:
Save time and increase revenue by shortening the sales process:
Build highly effective teams and scalable processes:
Just as it says “The best $59 you spent” It has a lot of information which really helps understand proposals little deeper. After you read this you will write proposals differently in a more meaningful way. Thanks Guys!
Really impressed with the Perfect Proposal kit Ben Burns has created with The Futur - very concise + so much gold content that'll raise the bar for any designer or agency! Have so many ideas now...
Shoutout to The Futur and Ben Burns for putting together this great guide for putting together a proposal. Glad I invested in it!
Hi Ben, I've just read your Perfect Proposal guide. Thanks for creating something so insightful and useful. Seriously, it's awesome!
I just got a meeting with a client for over 6x my previous rate, using only the knowledge I got out of The Perfect Proposal. Thank you!
Great case studies can be used in many ways, but they are most effective at closing leads when paired with a perfect proposal. Buy both great resources together and save!