Introduction

You’re A Business Not A Freelancer

The Business of Creative Work

Introduction
Challenge 1: Freelancer vs. Business Owner
Why Chris does it
Challenge 2: Overnight success story?
Goals for this session: Getting Clients, Estimating, Objection handling
Getting clients
Getting clients: Tell your story
Estimating the price of a project
Challenge 3: Pitfalls of charging hourly - Price the client, not the job
Challenge 4: Is what I’m doing, worth it? Adopt a business mindset
Challenge 5: Money is evil, it cheapens the art - Charge more to provide better service
Challenge 6: Clients never tell you the budget - Price bracketing
Challenge 7: They cannot afford it - Find customers to meet your price
Challenge 8: Clients bail before you start - Collect a downpayment
Challenge 9: Bids are guarded secrets - Determine which clients to work with
Goal Setting - Break it down
Example: Sample proposal by Blind
Objections: Speak their language
Dollar Game - Risk/reward dynamic
Whisper vs. scream - Stop selling, start closing
Embrace + Pivot
Objections: How to respond

Tools